Screen Marketing Output With the advent of the computer, everything about the creation and display of business media has changed. Today, all design and production of marketing materials, print or screen-based, happens in the computer. There are two edges to this, like in most things. The dangerous edge is that the computer is capable of so many functions it becomes easy to try to do too much. To counter that, use a professional who is so experienced in the use of computers that they only have the patience for the absolutely necessary stuff. The beneficial edge is that once in the computer, your material can easily be converted for use in multiple forms of output with minimal time and cost. This is how to take the best advantage of your materials' design and use it effectively for both print and screen output. Screen output is certainly growing in usage. The most obvious case is the business web site. Beyond that, the use of electronic documents: Word, Excel, Powerpoint presentations and the most portable of all the PDF file, is growing and has become a large part of small business life. CMAG is well versed in handling and producing all these formats. From the simple display document we migrate to the hybrid screen display where the display is controlled by underlying software code. This occurs in all web sites, Flash and other multi-media displays for web site and CD delivery. Examples of multi-media are for product training on CD, to power touch-screeen kiosks and to introduce animation elements to web sites. CMAG is experienced in all these forms of screen output and our marketing and data communication mix comes into full play on these projects. Perhaps the greatest advantage of screen output for marketing materials is the speed at which you can change them when needed. Unlike the unused box of print pieces, any screen display can be slightly altered and pressed back into service within hours in most cases. So, while not the answer all the time, screen displays and their usage are on the rise in small business.