From the use of a logo or product brand, and how that will work in all types of materials, design is the process of deciding the shapes, colors, type and imagery that will bring your business message to the customer.

Like a good strategy, effective design is a cost saver in the mid to long term and is only a fraction of the money you will spend attracting business through the years.

At CMAG, we feel all designs start in the mind of the client. Only the person at the front lines of the business has a feeling for what will serve his or her business best. This may only be a vague idea, but it is typically the beginning of the marketing design of the business.

From that, CMAG works to deliver a finished version of the image, keeping in mind all the cardinal rules of proper marketing design. Usage of shape, color, space, type and imagery help inform the finished work. In addition, we understand the need for small business to be able to apply marketing designs to many low-cost forms of promotion. With this in mind, our designs are always very portable, from 4 color press to photocopy, we ensure designs look good throughout the gamut of output options.

Beyond the fundamental image designs, CMAG can layout the marketing materials: cards, brochures, displays, web site, trade show, billboard, signage, etc. for a complete marketing communications design package.