Print Marketing Output Perhaps in the next generation, print will become passe, but as of now, it is still the preferred method of delivering a marketing message to anyone over 30. At CMAG, we believe that it is intrinsic to want to be able to easily hold the printed page for comfort and retention. For that reason, we see print output being a major part of the small business marketing output for some time to come. CMAG developes all marketing designs on computer, and is well versed in the needs of digital pre-press. The need to achieve the proper resolution in type and imagery to have the print result come out profesionally. The tools to capture, edit and output all elements at those resolutions, and the experience to work effectively with the printing trade shops that create the final paper output. One area of print output for small business that CMAG has specialized in is the short-run piece. This is where you need an effective design but only a small number of finished pieces to send to a selected area or group of prospects or clients. When this number is under 500, the best way to proceed is with digital print. The key to this is achieving the output quality from digital that a web press can offer. Many digital printers output dark, solid colors (even black) in blocky, waxy areas that tend to crack when you fold them. We have suppliers that offer digital output that rivals web press quality and is very cost-effective for short-run marketing pieces. Print output ranges from the basic business identity package (cards, letterhead, envelopes) to brochures, product labels/displays up to poster-size and even trade show booth output. CMAG has extensive experience in all these areas of print output.